We’ll reference these different ranking factors and how to balance them below. However, we get hints, and we can infer many of the ranking factors from the search results themselves. If you understand the ranking factors, you can use them to help your video show up higher when people are looking for videos related to your products and services.Īs with Google, YouTube doesn’t tell us exactly what ranking factors it uses to determine the order of the search results. Just as search engine optimization (SEO) can help your content rank on Google and other search engines, you can use similar strategies to help your video show up in the YouTube search results.Īs with Google, YouTube has a specific algorithm that determines the rank of videos in the search engine results pages (SERPs). In principle, it works similarly to the one on Google. It may not seem like much, but that little search bar over your YouTube videos can be very powerful. Creating a Video SEO Strategy that Goes Beyond YouTube.What is YouTube SEO & How Does It Work?.(And, if you need help making it happen, our SEO team is always here to help.) Table of Contents With this thoughtful approach, YouTube can definitely be a profitable addition to your overall marketing strategy. This blog won’t tell you how to be more popular than “Gangnam Style.” Instead, it will tell you how to make video content that gets in front of potential customers who will see it, follow it to your website, and hopefully make purchases. You can make your YouTube videos profitable with thousands of views, even hundreds - as long as they’re the right ones. Good news: You don’t need 12 billion views (eh hem, “Baby Shark Dance”) to make YouTube work for your brand. In this torrent of content, how can you possibly stand out? Every hour, 30,000 new hours of video are uploaded to the platform. It’s the second-most-used search engine in the world after Google and the second-most-popular social media platform after Facebook. YouTube is a uniquely powerful platform for your brand.
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